Casting more diversely is just a different approach
Casting Diversity in TV programming has become a growing cultural issue as society becomes more ethnically diverse. Programme makers are increasingly being asked to reflect this change and represent all parts of society through projects such as Cultural Diversity Network (CDN)’s Project Diamond and Channel 4’s 360 Diversity Charter, and Directors UK's Adjusting the Colour Balance.
“It’s about casting smarter, not harder” Riffi
How we help
Driving the casting diversity change with programme makers delivers:
- Richer characters.
- Stronger cast led shows.
- New audience appeal.
- New commissioning opportunities locally and globally.
We can deliver a deeper understanding of this new environment through open and honest conversations with casting teams, and share tried and tested techniques, resulting in a more confident and enthusiastic casting team.
What they’ve said about the workshops:
“It’s simply a circumstance of birth which area you grew up in. White or BAME, let's fill in the gaps”
Diverse casting workshop (3 hours)Hands-on three hour workshop on casting diversely. This workshop will give attendees an understanding of this new environment and leave them more confident in casting diversely. Workshop will cover:
- Perceptions and barriers.
- Cultural sensitivities.
- Tried and tested techniques.
- Experiential exercises.
Diverse casting advanced workshop (3 hours)Focused three hour workshop on leading and motivating casting teams. This workshop will deliver insights and real solutions that help those leading casting teams. Workshop will cover:
- Insights on casting diversely.
- Real solutions to common problems.
- Latest tools for diverse casting.
- How to lead from the front.
Lunch & Learn (1 hour)Informal one hour workshop with lunch included, providing insight into Casting Diversity on-screen. Workshop will cover:
- How diversity affects your production team.
- The common perceptions and portrayal of discussing Diversity.
- Importance of creating trust with BAME communities.
- Opening up diversity as positive force to win quality commissions.
The following workshops are tailor-made for the individual needs of production companies. They provide specialist training for researchers, producers, casting producers and series producers to bridge the gaps in their casting skills.